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    Paulina Olowska, Lucy McKenzie, Nova Popularna, installation view, 2003 Courtesy Fundacja Galerii Foksal, Warsaw

    Artist's talks

    Paulina Olowska

    16.08.2017 18:30 / Applied fantastic
    Location: Museum der Moderne
    • Language: English
      Location: Mönchsberg 32, 5020 Salzburg

      Before the artist’s talk at 5.30 p.m., Antonia Lotz, curator of the Generali Foundation collection, will give a guided tour of the Foto Kinetik exhibition she curated in the Museum of Modern Art Salzburg.

      Paulina Olowska’s presentation will be followed by a conversation between Sabine Breitwieser and the artist. Sabine Breitwieser has been director of the Museum of
      Modern Art Salzburg since 2013.
      A co-operation between the Summer Academy and the Museum of Modern Art Salzburg.

      “Applied fantastic” is a term first used by Polish journalistand writer Leopold Tyrmand in the 1960s to describe how fashion at the time was characterised by “necessary improvisation”. By this he meant a certain way of combining raw materials to mimic a popular style that was unattainable because of economics or location, and in doing so creating something stranger and richer.


      When I first heard this term, I immediately responded. I felt it resonated with my own practice, and I wanted to explore more deeply the possible outcomes of this method of appropriation. In the lecture, I will present historical reference materials from fashion and life-style magazines, such as the Polish women’s league’s Ty i Ja, as well as my own installation, performance and painting works which have been influenced by my findings.